IDEO Executive to Speak at HITEC 2009June 25 * Anaheim Convention Center * Anaheim, Calif. USA
IDEO's Chief Technology Officer, Doug Solomon, illustrates how IDEO's innovative, customer-centric techniques apply to the hospitality industry during the Closing Session of HITEC 2009. The session is Thursday, June 25. Solomon's session explains why design thinking is a useful problem-solving technique for the hospitality industry. The concept uses methods like observation, prototyping, building and storytelling to work through organizational challenges. Solomon also discusses the importance of focusing on the customer's journey when setting organizational priorities, expanding brands and creating customer-centered designs. The session includes hospitality-related case studies from the Marriott, Mahindra Zest and more.
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Improve Your Work Efficiency - Using HITEC SessionsNow is the time more than ever to maximize your productivity. The HITEC 2009 schedule offers a series of sessions designed to help you boost your efficiency, resulting in reduced costs and outcomes that get noticed. Another ROI advantage from attending HITEC.
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